If Giorgio Armani is about timeless classics, Armani Exchange is the complete opposite. The youthful line not only captures the sign of the times but stays ahead of it, forging trends along the way. Inspired by pop culture references, especially music, Armani Exchange offers a fashion line that fuses the two genres. Expect a contemporary and chic collection that appeals to Generation Next. A brand for an individual who has his or her finger on the pulse of the latest, the hippest and the coolest.